Content & Creative Direction

Wiley is a global brand that has helped countless professionals advance with CPA, CFA, and CMA certification test prep materials. When they approached Rebel for help heightening sales, I teamed up with designers to ideate the visual approach and messaging on these ads, then helped produce and edit all copy for programmatic and social ads, including the ones pictured above.

Regis University is a Jesuit university dedicated to educating the mind, body, and spirit. These ads represent copy direction I provided for a multi-stage and multi-channel paid media project that needed both heartfelt and data-driven messaging. Working closely with our design team, I produced copy for sample social, print, and programmatic ads like the ones above, as well as multiple copy variations for responsive text.

These samples represent two of countless projects I’ve had the opportunity to contribute to in my agency experience. While these are a few case studies
available to the public, my work extends to in-depth social strategy, brand storytelling, and beyond. I’m happy to discuss my experiences on these and other projects.