A business' brand is its community's story. At Fairfield University, I got to find this heartwarming story of a student and her grade school teacher reuniting as peers in the college classroom. This piece resonated with the University audience, and within 24 hours of sharing to social media, this video organically reached over 7,200 users and received over 4,500 views.
I shot and edited this video to promote Fairfield University's appearance on Good Morning America. Shared on social media, this received over 11,000 views and organically reached over 20,000 users on Facebook.
Sometimes, the best things that can be on your social media accounts are happening right now. I shot, edited, and shared this brief Fairfield University Move-In Day clip with only my iPhone in 10 minutes during the event. It was a small effort, and it resulted in content that received over 7,300 views, and organically reached over 15,000 users, in less than 24 hours.
Sometimes, all you have to do on social media is give the people what they want. For Fairfield University's holiday social media plan, I shot, edited, and shared this parody of James Corden's Carpool Karaoke with the University's women's ensemble. Within 24 hours, this post received hundreds of reactions, over 4,500 views, and organically reached over 8,300 users on Facebook.
I shot and edited this piece for Fairfield University's social media channels to promote the Marion Peckham Egan School of Nursing and Health Studies. I shot interview footage with my iPhone, and supplemented with photography from the Fairfield University Media Center and royalty-free video from Pixabay. Edited on Final Cut Pro. Music from Elias Music Library.
